Community Engagement As a not-for-profit club with a long-standing history since 1886, the Tennis Club of Rochester maintains a strong local presence that can be leveraged through community-focused memberships and events to increase customer loyalty and attract new members.

Diverse Program Offerings With a focus on clay court tennis, platform tennis, fitness, and swimming, there are multiple avenues for cross-selling additional classes, premium memberships, or specialized coaching sessions to expand revenue streams.

Digital Footprint The club’s use of tools like Google Analytics, Facebook, and Shopify indicates an active digital strategy that offers opportunities for targeted marketing campaigns and online membership upgrades to boost engagement and sales.

Market Position Competing within the local sports and recreation sector with revenues between $1 million and $10 million, the club can target regional advertising, sponsorships, and partnerships with local businesses to enhance visibility and attract new clientele.

Potential for Growth Given its established reputation and variety of offerings, there is potential to expand auxiliary services such as private coaching, summer camps, or corporate events to diversify income and deepen customer relationships.