Community Engagement As a not-for-profit club with a long-standing history since 1886, the Tennis Club of Rochester has a dedicated and engaged membership base that values social and recreational activities, providing opportunities for targeted membership and event-based marketing efforts.

Multiservice Offerings The club's diverse amenities, including tennis, platform tennis, fitness, and swimming, create multiple touchpoints for cross-promotional sales and package deals that can attract wider markets and increase member participation.

Digital Presence Utilizing a range of digital tools such as Google Analytics, Shopify, and social media plugins, the club demonstrates an understanding of digital engagement, indicating potential for online membership drives, class bookings, and targeted advertising campaigns.

Event & Trial Programs Offering trial and pay-as-you-play options signals opportunities to convert casual visitors into full members through personalized proposals, special events, and introductory packages, which can help expand the customer base.

Growth Potential With revenues up to 10 million and a flexible membership model, there is considerable scope for partnerships with local sports brands, equipment suppliers, or wellness providers to enhance service offerings and boost revenue streams.