Experiential Partnerships Terhune Orchards operates as an experiential agritourism destination with a farm store, winery, pick-your-own, and events. A strong sales play is to partner with regional hotels, tourism boards, and schools to create bundled experiences that combine farm visits, winery tastings, and educational tours, while cross-promoting Read & Pick and other seasonal events.

DTC Expansion Leverage the existing WooCommerce setup to grow online sales of fresh produce, baked goods, cider, donuts, wine, and gift baskets. Consider subscription boxes, seasonal bundles, and buy-online-pick-up-in-store options to drive online-to-offline conversions and increase average order value with cross-sell opportunities across the farm store and winery.

Seasonal Loyalty Capitalize on peak seasonal attractions by building automated marketing campaigns, early-bird promotions, and a loyalty program to encourage repeat visits and cross-purchases across experiences, store merchandise, and events.

Local Wholesale Explore wholesale or co-branded opportunities with local restaurants, markets, and event caterers, plus partnerships with schools and community organizations for field trips and educational programs. Expand distribution of cider and wine through regional retailers or tasting rooms to diversify revenue streams.

Data-Driven Marketing With a tech stack that includes Tealium and WooCommerce, implement personalized campaigns, retargeting, and audience segmentation to optimize the online and onsite customer journey, and measure ROI on events and promotions to inform sales priorities.