Leadership Transition Opportunities The recent appointment of Roger Parsons as president and chief revenue officer presents a key opportunity to engage with company leadership for strategic partnerships or upselling advanced marketing and sales solutions aimed at boosting revenue channels.

Digital Transformation Potential With the company's adoption of technologies like Microsoft 365, Klaviyo, and Mautic, there is a clear focus on enhancing digital marketing and operational efficiency, making them receptive to innovative technology integrations such as CRM, automation, or analytics tools.

Market Expansion & Closure Following the closure of their Italy offices and asset sales, Tervis appears to be restructuring, which could create opportunities to introduce solutions that support business recovery, efficiency, or international market redevelopment services.

Brand and Community Engagement Recent initiatives like launching the Florida Strong tumbler and partnership with All Faiths Food Bank indicate a focus on community engagement and cause marketing, offering opportunities for additional branded merchandise, corporate social responsibility collaborations, or sponsorship packages.

Financial and Growth Strategies With revenue in the $1M-$10M range and recent strategic changes, Tervis could benefit from scalable marketing automation, sales enablement tools, or financial services that support growth, restructuring, and new revenue streams within their current market segment.