Established Brand Heritage Tervis has a long-standing reputation since 1946 for high-quality, colorful drinkware, creating strong brand loyalty and awareness that can be leveraged to introduce new product lines or expand into new markets.

Recent Leadership Expansion The appointment of a new president and CRO in 2025 indicates strategic growth and potential for entering larger distribution channels or developing targeted sales campaigns to capitalize on new leadership vision.

Market Diversification Recent collaborations, such as the Florida Strong tumbler and partnerships with brands like Vlasic, show a willingness to diversify product offerings and target different customer segments, opening opportunities for joint marketing and product licensing deals.

Financial Position & Growth With revenues ranging from 10M to 50M and recent real estate sales, Tervis has the financial agility to fund new collections, expand retail partnerships, or increase marketing efforts to grow sales in competitive retail channels.

Digital & Customer Engagement Utilizing advanced marketing tech tools like Klaviyo and Listrak, Tervis is positioned to enhance personalized marketing strategies, improve customer retention, and generate upsell opportunities through targeted campaigns and loyalty programs.