Strategic Partnerships Potential sales opportunity: Leverage recent Symglass partnership to cross-promote or co-brand exclusive drinkware collaborations, expanding distribution channels and leveraging Symglass manufacturing capabilities.

Executive Access Potential sales opportunity: Engage the new president and chief revenue officer to align on revenue growth initiatives, premium product lines, and omnichannel marketing collaborations.

Geographic Focus Potential sales opportunity: Capitalize on Florida heritage and coastal branding to target regional retailers and tourism-focused channels, offering localized designs and Florida Strong themed products.

Cause & Community Potential sales opportunity: Expand Florida Strong campaign partnerships with non-profits and food banks to create co-branded merchandise bundles that drive social impact and incremental sales.

Digital Marketing Potential sales opportunity: Utilize existing e-commerce marketing partner (Listrak) and tech stack (Klaviyo, Mautic) to upsell personalization, loyalty programs, and targeted ad bundles for retailers and direct-to-consumer channels.