Expanding Market Presence Tervis has established a strong national footprint with stores in popular U.S. cities, presenting opportunities to expand into additional retail locations or e-commerce channels to increase market penetration and drive sales.

Product Innovation Opportunities With its history of innovative insulated drinkware and colorful, expressive designs, Tervis can benefit from collaborations with lifestyle brands or influencers to enhance product appeal and attract new customer segments.

Sustainability Focus Given the emphasis on high-quality, reusable drinkware, there is a potential to develop sustainable product lines or eco-friendly packaging to appeal to environmentally conscious consumers and differentiate in the competitive market.

Digital Engagement Enhancement Tervis utilizes marketing tools like Klaviyo and Listrak, indicating a focus on digital marketing. Investing in personalized campaigns or loyalty programs can further boost customer retention and increase repeat sales.

Strategic Partnerships Recent collaborations, such as with Vlasic Food International, reveal an openness to creative partnerships. Exploring additional cross-industry collaborations could unlock new sales channels and brand visibility opportunities.