Accessible testing Expand corporate partnerships by highlighting multiple locations and on-site testing options to streamline pre-employment, random, and DOT drug testing for mid-sized businesses in the Kansas City area.

Affordable solutions Leverage the 70 percent cost savings claim to target cost-conscious employers and organizations seeking compliant, rapid testing without sacrificing accuracy or court-admissible results.

Compliance and trust Position Test Smartly Labs as a reliable partner with AABB-certified labs, trained collectors, and fast, compliant results to win business from government entities, law firms, and academic institutions requiring rigorous standards.

Service diversification Cross-sell additional services such as DNA testing, wellness programs, influenza vaccines, and biometrics to existing corporate clients seeking holistic health and safety solutions for employees.

Technology leverage Utilize the tech stack (HubSpot, iCIMS, Google Cloud, CRM and marketing tools) to target prospects with personalized campaigns, automate follow-ups, and track conversion metrics across multiple industries in the KC market.