Sustainability Partnerships Tetra Pak has established partnerships with companies like BioCote, Suntado LLC, and Swiss Food & Nutrition Valley to incorporate antimicrobial technology, produce aseptic milk products, and drive collaborative innovation in sustainable packaging. Leveraging these partnerships can open doors for cross-selling opportunities and expand the customer base.

Connected Experience Initiative Tetra Pak's recent launch of on-pack connected experience focused on sustainability education presents a unique sales opportunity. By highlighting the value of sustainable practices through innovative technology, sales representatives can engage customers in discussions about cutting-edge packaging solutions, potentially leading to increased sales.

New Managing Directors With the appointment of new managing directors for North Europe and East Europe, Tetra Pak reinforces its commitment to regional growth strategies. Sales development representatives can capitalize on the fresh leadership perspectives and insights brought by Katrin Andersson and Alex Henriksen to drive sales growth in these regions.

Industry-leading Sustainability Reports Tetra Pak's 25th Sustainability Report showcases the company's dedication to sustainable practices, which can be used as a compelling selling point. Business development professionals can leverage this report as a testament to Tetra Pak's commitment to sustainability, resonating with environmentally-conscious clients and potentially converting leads into loyal customers.

Diversified Product Portfolio Tetra Pak's range of products, including packages, processing equipment, filling machines, and distribution equipment, presents a comprehensive solution for food processing and packaging needs. Sales teams can leverage this diversified portfolio to provide end-to-end solutions to clients, enhancing upselling opportunities and fostering long-term relationships.