Exclusive Malibu Partner Leverage Texas Malibu’s exclusive Malibu Boats dealer status across five Texas locations to target cross-sell and upsell opportunities with current Malibu and Axis Wake enthusiasts, including premium parts, service packages, and financing options.

Strong Regional Presence Capitalize on multiple urban and resort-adjacent markets (Austin, New Braunfels, Marble Falls, Fort Worth, Dallas) by tailoring localized promotions, test-lake events, and demo days to drive showroom visits and test drives, increasing conversion opportunities.

Mid-Market Scale Target a mid-market customer base with revenue in the 25–50 million range and 11–50 employees, offering scalable financing, trade-ins, and maintenance plans to expand wallet share among existing owners and attract new buyers from competitor boats.

Digital-Driven Engagement Utilize Texas Malibu’s tech stack and digital channels (Google Ads, Microsoft Advertising, email, analytics) to deploy retargeting and lifecycle campaigns focused on service, parts, and aftermarket upgrades to generate repeat purchases and service revenue.

Service and Accessory Upsell Promote value-added services such as private test lake experiences, in-board service, parts availability, and financing options to convert inquiries into service contracts and accessory sales, while expanding maintenance plans for long-term profitability.