Transparent pricing Target hospital groups and independent surgical centers with a value proposition built on transparent, all-inclusive outpatient procedure pricing and a No Balance Bill Guarantee to attract price-conscious patients and reduce billing disputes.

Boutique surgical model Position as a partnership between top surgeons and cost-efficient facilities to differentiate from traditional hospital systems, opening opportunities to collaborate with ambulatory surgery centers seeking higher quality care at lower total costs.

Tech-enabled growth Leverage their tech stack and digital marketing approach to scale outbound sales efforts, targeting surgeon networks, anesthesia providers, and facilities via Google Ads, Microsoft Advertising, and engagement tools to drive referrals and partnerships.

Revenue potential With reported revenue in the low-to-mid seven figures and a small team, pursue partnerships with mid-market surgical groups or regional hospital networks aiming to expand outpatient services and improve margins through bundled pricing.

Market fit signals Capitalize on the trend toward outpatient procedures and cost transparency in healthcare by selling to facilities seeking competitive differentiators, while highlighting the No Balance Bill Guarantee to attract price-sensitive patients.