Leadership transition TNLA is appointing a new President and CEO (Jesus Azanza) effective November 2026, signaling potential strategic shifts and renewed emphasis on advocacy, education and member services that could open opportunities for partner programs, sponsorships and value-added offerings.

Expansion & events Active engagement in major industry events such as Nursery/Landscape EXPO and TEIL Awards indicates a strong platform for outreach, sponsorships, exhibitor partnerships and bundled marketing services to reach landscapers, nurseries and allied professionals.

Tech integration Adopter of multiple marketing and data tools (LinkedIn Ads, The Trade Desk, iCIMS, Piwik PRO Core) suggests openness to advanced marketing, CRM and analytics partnerships; potential for platform integrations, data-driven campaigns and member segmentation services.

Financial scale With estimated revenue in the tens of millions and a membership base in the 11–50 employee range, TNLA represents a sizable, mid-market nonprofit with potential for sponsorship, program funding, training subscriptions and technology licenses tailored to associations.

Collaborative opportunities History of partnerships (e.g., with Texas A&M AgriLife Extension) and a focus on advocacy education provide a venue for co-branded content, research collaborations, loss assessment initiatives, and professional development programs that can be monetized or funded through industry partners.