Growth potential THAT Agency operates in the mid-size agency space with annual revenue in the hundreds of millions and a broad service mix (web design, development, SEO, PPC, social media). This suggests opportunities to upsell integrated digital marketing and full-funnel optimization services to existing sizeable client roster and expand strategic partnerships.

Expanded partnerships Recent and ongoing partnerships with diverse clients (Beachside Rehab, Panda Pavers, Innocent Law, Spectrum Floor Coverings) indicate a proven model for industry-specific digital campaigns and co-branded initiatives that can be scaled to additional verticals such as healthcare, law, home services, and real estate.

Industry awards International recognition from WOW Awards Asia signals credibility and differentiates THAT Agency in a competitive market, enabling faster trust-building with potential clients and possible premium pricing for premium strategic services.

Geographic reach Based in West Palm Beach with global client work and recent Asia event participation, there is an opportunity to pursue cross-regional deals, offshore or nearshore collaboration, and multilingual marketing capabilities to attract multinational clients.

Tech and analytics A tech stack that includes The Trade Desk, Crazy Egg, Ahrefs, WordPress and cloud tools supports data-driven advertising and optimization. This enables selling advanced performance marketing packages, remarketing programs, and measurable ROI reporting to prospects seeking transparent metrics.