Small team leverage Target mid-market IT service providers and MSPs that partner with small shops, offering That Other Computer Guy as a complementary hardware and AV integration partner to expand their service portfolio.

Local vertical focus Position to win local contracts for small business networks, installations, and repairs by emphasizing rapid response, personalized service, and flexible support plans suited for 2-10 employee firms.

A/V and networking upsell Highlight opportunities to upsell bundled solutions including network infrastructure, A/V installations, and ongoing maintenance, leveraging existing competencies to cross-sell within customer bases of SMBs and remote workplaces.

Digital presence leverage Utilize their WordPress site and analytics footprint to run targeted campaigns aimed at local SMBs, offering discovery calls, audits, and fixed-price hardware/network optimization packages.

Competitive positioning Differentiate from larger competitors by promoting cost-effective, personable service, rapid response, and customized support for small teams, tapping into demand from clients who prefer boutique providers over big-box IT services.