Innovative Product Launches Thatchers Cider Company regularly introduces new, innovative cider products like Thatchers Oak-aged Redstreak and Juicy Apple, creating opportunities to target consumers seeking unique and premium cider options.

Strategic Partnerships The partnership with St Austell Brewery Company Ltd opens doors for potential collaboration and sales synergies, allowing for cross-promotion of both companies' products to a wider audience.

Market Gap Identification Thatchers Cider identified a gap in the market for a citrus-based cider and successfully launched their cloudy lemon cider, showcasing an ability to spot trends and cater to consumer preferences.

Brand Protection The legal action taken against Aldi for branding similarities highlights the importance Thatchers places on protecting its brand integrity, creating opportunities for exclusivity and brand loyalty among consumers.

Expanding Product Range By expanding their product range with offerings like Apple and Blackcurrant cider, Thatchers taps into diverse consumer tastes, presenting opportunities to target a wider customer base and drive sales growth.