Growth in Better-for-You That's How We Roll focuses on better-for-you snacks with brand launches like Thinsters and ParmCrisps, signaling ongoing product innovation and potential collaboration opportunities with retailers and distributors seeking healthier snack options.

Mid-market Scale With 11-50 employees and annual revenues between 10 and 25 million, the company operates at a scale suitable for selective enterprise partnerships, contract manufacturing opportunities, and channel expansion without the complexity of large multinational buyers.

Digital Presence A tech-forward foundation using AWS, Google Cloud, PWAs, and Netlify suggests openness to tech-enabled partnerships, data-driven marketing, and potential collaborations on e-commerce enablement, personalization, or supply chain integrations.

Current Funding Signal Revenue visibility in the mid-range combined with recent funding activity could indicate budget availability for pilot programs, co-branding initiatives, or regional/national retail pilots.

Growth Trajectory Notable brand milestones since 2014 indicate a proven market fit and momentum in the snacking category, presenting opportunities for private label discussions, distribution expansion, and cross-brand partnerships to accelerate growth.