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Super Snack Leadership That's it. has established itself as a leader in the super snack category with its simple, nutritious, and delicious fruit-based products, gaining a strong foothold in the healthy snacks market.

Clean Ingredient Advantage The focus on clean, simple ingredients with no additives or allergens positions That's it. uniquely to cater to health-conscious consumers seeking transparency and quality in their snacks.

E-commerce Integration By utilizing a tech stack that includes BigCommerce, PayPal, and AWS, That's it. demonstrates a commitment to efficient e-commerce operations, presenting an opportunity for online sales growth and streamlined customer experiences.

Competitive Differentiation With a product range free from purees, juices, and concentrates, That's it. stands out among competitors like KIND and RXBAR, offering a distinct value proposition that can appeal to discerning buyers.

Untapped Market Potential Amidst a landscape where health-focused snacking is on the rise, That's it. has room to expand its market reach and capitalize on the growing demand for convenient, wholesome snack options, presenting an opportunity for increased sales penetration.

Similar companies to That's it.

That's it. Tech Stack

That's it. uses 8 technology products and services including iubenda, BigCommerce, Emotion, and more. Explore That's it.'s tech stack below.

iubenda
Cookie Compliance
BigCommerce
E-commerce
Emotion
Javascript Frameworks
TweenMax
Javascript Frameworks
PayPal
Payment Processing
Amazon Web Services
Platform As A Service
Envoy
Web And Application Servers
Swym Wishlist Plus
Web Platform Extensions

Media & News

That's it.'s Email Address Formats

That's it. uses at least 1 format(s):

That's it. Email Formats	Example	Percentage
First@thatsitfruit.com	John@thatsitfruit.com	48%
Last@thatsitfruit.com	Doe@thatsitfruit.com	3%
FL@thatsitfruit.com	JD@thatsitfruit.com	1%
First@thatsitfruit.com	John@thatsitfruit.com	48%

Frequently Asked Questions

Where is That's it.'s headquarters located?

That's it.'s main headquarters is located at Los Angeles, CA. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is That's it.'s official website and social media links?

That's it.'s official website is thatsitfruit.com and has social profiles on LinkedIn.

How much revenue does That's it. generate?

As of October 2024, That's it.'s annual revenue reached $3.8M.

What is That's it.'s SIC code NAICS code?

That's it.'s SIC code is 5149 - Groceries and Related Products, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does That's it. have currently?

As of October 2024, That's it. has approximately 64 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Vice President Operations: S. M.Vice President Club, That's It: M. G.President: K. E.. Explore That's it.'s employee directory with LeadIQ.

What industry does That's it. belong to?

That's it. operates in the Food and Beverage Services industry.

What technology does That's it. use?

That's it.'s tech stack includes iubendaBigCommerceEmotionTweenMaxPayPalAmazon Web ServicesEnvoySwym Wishlist Plus.

What is That's it.'s email format?

That's it.'s email format typically follows the pattern of . Find more That's it. email formats with LeadIQ.

When was That's it. founded?

That's it. was founded in 2012.

That's it.

That's it.

Food and Beverage ServicesCarazo, Nicaragua51-200 Employees

Eating healthy should never be complicated. That’s why our team is dedicated to making delicious, plant-based super snacks from the cleanest, simplest ingredients available. That’s it. takes the hassle out of fruit and vegetable consumption, making it easier than ever to consume the nutrients that our bodies need in the most convenient ways possible. 

That’s it. has transformed the natural foods category with its portfolio of super snacks, which today includes: Fruit Bars, Mini Fruit Bars, Probiotic Bars, Truffles, and Crunchables. The entire range of simple and nutritious items are made from five ingredients or less, while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.

 

All items contain no added purees, juices or concentrates, are all natural, non-GMO, preservative-free and completely free of the top 12 allergens.

 We make snacks without secrets. That’s it.

Company Overview

Headquarters: Los Angeles, CA
Website: thatsitfruit.com
SIC Code: 5149 - Groceries and Related Products, Not Elsewhere Classified
NAICS Code: 722 - Food Services and Drinking Places
Founded: 2012
Employees: 51-200

Media & News

Funding & Financials

$10M
That's it.'s revenue is in the range of $10M

Funding & Financials

$10M
That's it.'s revenue is in the range of $10M

Company Leadership

S. M.
Vice President Operations
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M. G.
Vice President Club, That's It
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K. E.
President
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L. L.
Founder
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J. G.
Cto
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Employee Directory

S. M.
Vice President Operations
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M. G.
Vice President Club, That's It
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M. J.
Group Head And Senior Php Developer
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M. W.
Director Of Sales - Convenience
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T. B.
Director Of Sales - Grocery
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