Insights

Expanding Product Line That’s it. offers a diverse range of clean, plant-based snacks, including fruit bars and probiotic options, which provides opportunities to cross-sell new variations or complementary products to health-conscious retailers and e-commerce platforms.

Health-Conscious Market The company’s emphasis on allergen-free, non-GMO, and minimally processed products positions it well to appeal to the growing segment of consumers seeking natural and clean-label foods, opening avenues for targeted marketing collaborations.

Brand Leadership Potential As the #1 selling fruit bar in America, there is a strong opportunity to leverage brand recognition to partner with major grocery chains, specialty stores, or subscription boxes looking to enhance their healthy snack offerings.

Digital Engagement Utilizing tools like Google Analytics and Vue.js indicates a focus on digital presence, suggesting potential for expanding direct-to-consumer sales channels through website optimization, personalized marketing, and loyalty programs.

Market Expansion Opportunities With a revenue range of $10M to $25M and a compact team, there is room for scaling operations, entering new retail markets, or developing private label partnerships with retailers seeking trustworthy, natural snack options for their shelves.

That's it. Tech Stack

That's it. uses 8 technology products and services including Cart Functionality, Carro, Font Awesome, and more. Explore That's it.'s tech stack below.

  • Cart Functionality
    E-commerce
  • Carro
    E-commerce Platforms
  • Font Awesome
    Font Scripts
  • iubenda
    Governance, Risk And Compliance
  • Vue.js
    Javascript Frameworks
  • Priority Hints
    Performance
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

That's it.'s Email Address Formats

That's it. uses at least 1 format(s):
That's it. Email FormatsExamplePercentage
First@thatsitfruit.comJohn@thatsitfruit.com
94%
Last@thatsitfruit.comDoe@thatsitfruit.com
4%
FL@thatsitfruit.comJD@thatsitfruit.com
2%

Frequently Asked Questions

Where is That's it.'s headquarters located?

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That's it.'s main headquarters is located at Los Angeles, California United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is That's it.'s official website and social media links?

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That's it.'s official website is thatsitfruit.com and has social profiles on LinkedInCrunchbase.

What is That's it.'s NAICS code?

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That's it.'s NAICS code is 722 - Food Services and Drinking Places.

How many employees does That's it. have currently?

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As of April 2026, That's it. has approximately 90 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Vice President Marketing: E. P.Vice President Club, That's It: M. G.Founder, Ceo: L. L.. Explore That's it.'s employee directory with LeadIQ.

What industry does That's it. belong to?

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That's it. operates in the Food and Beverage Services industry.

What technology does That's it. use?

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That's it.'s tech stack includes Cart FunctionalityCarroFont AwesomeiubendaVue.jsPriority HintsAdobe Creative SuiteGoogle Analytics.

What is That's it.'s email format?

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That's it.'s email format typically follows the pattern of First@thatsitfruit.com. Find more That's it. email formats with LeadIQ.

When was That's it. founded?

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That's it. was founded in 2012.

That's it.

Food and Beverage ServicesCalifornia, United States51-200 Employees

That’s it. has transformed the natural foods category with its portfolio of clean, simple plant-based snacks, which today includes: Fruit Bars, Mini Fruit Bars, Energy Bars, Probiotic Bars, Truffles, and Crunchables. The entire range of simple, nutritious items are made from five ingredients or less, while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.

All items contain no added purees, juices or concentrates, are all natural, non-GMO, preservative-free and completely free of the top 12 allergens.

Section iconCompany Overview

Headquarters
Los Angeles, California United States
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    That's it.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    That's it.'s revenue is estimated to be in the range of $10M$25M

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