Insights

Simple, Nutritious Snacks That’s it. specializes in simple and nutritious snacks with minimal ingredients, appealing to health-conscious consumers seeking clean and convenient food options.

Competitive Differentiation The brand stands out by offering products that are all natural, non-GMO, and free of the top 12 allergens, providing a unique selling point for health-focused retailers and consumers.

Product Portfolio Diversification With a diverse range of super snack products like Fruit Bars, Probiotic Bars, and more, That’s it. can target different consumer preferences and expand its reach in various retail channels.

Sales Expansion Opportunities Given the success of the flagship Fruit Bars and the growing consumer demand for healthy, transparent snacks, That’s it. can explore expanding distribution to new markets and online platforms.

Tech Integration Advantage Utilizing a tech stack that includes BigCommerce, PayPal, and AWS among others, That’s it. can leverage technology to enhance online sales, streamline operations, and improve customer experience, opening avenues for e-commerce growth and partnerships.

That's it. Tech Stack

That's it. uses 8 technology products and services including iubenda, BigCommerce, Emotion, and more. Explore That's it.'s tech stack below.

  • iubenda
    Cookie Compliance
  • BigCommerce
    E-commerce
  • Emotion
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • PayPal
    Payment Processing
  • Amazon Web Services
    Platform As A Service
  • Envoy
    Web And Application Servers
  • Swym Wishlist Plus
    Web Platform Extensions

Media & News

That's it.'s Email Address Formats

That's it. uses at least 1 format(s):
That's it. Email FormatsExamplePercentage
First@thatsitfruit.comJohn@thatsitfruit.com
48%
Last@thatsitfruit.comDoe@thatsitfruit.com
3%
FL@thatsitfruit.comJD@thatsitfruit.com
1%
First@thatsitfruit.comJohn@thatsitfruit.com
48%

Frequently Asked Questions

Where is That's it.'s headquarters located?

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That's it.'s main headquarters is located at Los Angeles, CA. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is That's it.'s official website and social media links?

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That's it.'s official website is thatsitfruit.com and has social profiles on LinkedIn.

How much revenue does That's it. generate?

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As of October 2024, That's it.'s annual revenue reached $3.8M.

What is That's it.'s SIC code NAICS code?

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That's it.'s SIC code is 5149 - Groceries and Related Products, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does That's it. have currently?

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As of October 2024, That's it. has approximately 64 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Communications Officer (cco): E. P.Chief Operations Officer: M. R.Vice President Operations: S. M.. Explore That's it.'s employee directory with LeadIQ.

What industry does That's it. belong to?

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That's it. operates in the Food and Beverage Services industry.

What technology does That's it. use?

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That's it.'s tech stack includes iubendaBigCommerceEmotionTweenMaxPayPalAmazon Web ServicesEnvoySwym Wishlist Plus.

What is That's it.'s email format?

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That's it.'s email format typically follows the pattern of . Find more That's it. email formats with LeadIQ.

When was That's it. founded?

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That's it. was founded in 2012.
That's it.

That's it.

Food and Beverage ServicesCarazo, Nicaragua51-200 Employees

Eating healthy should never be complicated. That’s why our team is dedicated to making delicious, plant-based super snacks from the cleanest, simplest ingredients available. That’s it. takes the hassle out of fruit and vegetable consumption, making it easier than ever to consume the nutrients that our bodies need in the most convenient ways possible. 

That’s it. has transformed the natural foods category with its portfolio of super snacks, which today includes: Fruit Bars, Mini Fruit Bars, Probiotic Bars, Truffles, and Crunchables. The entire range of simple and nutritious items are made from five ingredients or less, while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.

 

All items contain no added purees, juices or concentrates, are all natural, non-GMO, preservative-free and completely free of the top 12 allergens.

 We make snacks without secrets. That’s it.

Section iconCompany Overview

Headquarters
Los Angeles, CA
SIC Code
5149 - Groceries and Related Products, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    That's it.'s revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    That's it.'s revenue is in the range of $10M

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