Insights

Clean Label Advantage Position the portfolio’s all natural, non-GMO, preservative-free profile with minimal ingredients as a strong selling point for natural grocers, schools, healthcare facilities, and office cafeterias seeking clean, safe snacks.

Simple Ingredient USP Leverage the flagship two-ingredient fruit bars as a transparent, easy-to-market feature to attract mainstream retailers and explore private label opportunities with minimal reformulation.

Multi Channel Opportunity The diverse product line including bars, probiotic bars, truffles, and crunchables enables cross-sell across natural retailers, club stores, convenience channels, and foodservice partnerships such as cafes and airports.

Data Driven Outreach Existing marketing tools and analytics setup support retailer outreach and demand generation; plan targeted campaigns to distributors and store buyers and use analytics to optimize assortment, promotions, and sampling programs.

Scale and Partnerships Mid-size scale and LA base indicate potential for growth via co-packers, private label, and regional distributors to expand shelf presence on the West Coast and beyond.

That's it. Tech Stack

That's it. uses 8 technology products and services including RSS, Cloudflare, Microsoft PowerPoint, and more. Explore That's it.'s tech stack below.

  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • Microsoft PowerPoint
    Editors
  • Microsoft Excel
    Editors
  • SendGrid
    Email Delivery
  • PayPal
    Payment Processing
  • Adobe Creative Suite
    Visualisation Software
  • Piwik PRO Core
    Web Analytics

Media & News

That's it.'s Email Address Formats

That's it. uses at least 1 format(s):
That's it. Email FormatsExamplePercentage
First@thatsitfruit.comJohn@thatsitfruit.com
94%
Last@thatsitfruit.comDoe@thatsitfruit.com
4%
FL@thatsitfruit.comJD@thatsitfruit.com
2%

Frequently Asked Questions

Where is That's it.'s headquarters located?

Minus sign iconPlus sign icon
That's it.'s main headquarters is located at Los Angeles, California United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is That's it.'s official website and social media links?

Minus sign iconPlus sign icon
That's it.'s official website is thatsitfruit.com and has social profiles on LinkedInCrunchbase.

What is That's it.'s NAICS code?

Minus sign iconPlus sign icon
That's it.'s NAICS code is 722 - Food Services and Drinking Places.

How many employees does That's it. have currently?

Minus sign iconPlus sign icon
As of June 2026, That's it. has approximately 90 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Vp Of Sales: T. B.Vice President Marketing: E. P.Vice President Club, That's It: M. G.. Explore That's it.'s employee directory with LeadIQ.

What industry does That's it. belong to?

Minus sign iconPlus sign icon
That's it. operates in the Food and Beverage Services industry.

What technology does That's it. use?

Minus sign iconPlus sign icon
That's it.'s tech stack includes RSSCloudflareMicrosoft PowerPointMicrosoft ExcelSendGridPayPalAdobe Creative SuitePiwik PRO Core.

What is That's it.'s email format?

Minus sign iconPlus sign icon
That's it.'s email format typically follows the pattern of First@thatsitfruit.com. Find more That's it. email formats with LeadIQ.

When was That's it. founded?

Minus sign iconPlus sign icon
That's it. was founded in 2012.

That's it.

Food and Beverage ServicesCalifornia, United States51-200 Employees

That's it. develops plant-based snacks built around simple, recognizable ingredients. The product lineup covers several categories, including fruit bars, mini bars, energy bars, probiotic bars, truffles, and Crunchables. All items are made with five ingredients or fewer, and the flagship fruit bars rely on just two ingredients derived from fruit, with no added purees, juices, or concentrates.

Headquartered in Los Angeles, California, the company operates in the Food and Beverage Services industry and emphasizes natural, non-GMO, preservative-free products that are free of the top 12 allergens. As a mid-sized business, it appears to target consumers seeking clean-label, plant-based snacks with minimal ingredients.

Section iconCompany Overview

Headquarters
Los Angeles, California United States
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    That's it.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    That's it.'s revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.