Market Positioning The 1978 Collection operates within the event services industry with a moderate revenue range of 10 to 25 million dollars, indicating room for growth and potential upselling opportunities with clients seeking larger scale event solutions.

Client Expansion Opportunities With a diverse set of sister brands including All Occasions Party Rental and Marbella Event Rental, there are opportunities to cross-sell additional services such as linens, decor, and specialized event planning to existing clients.

Digital Presence The company's use of WordPress and Google Tag Manager suggests an emphasis on digital marketing and tracking, presenting opportunities to enhance customer engagement through targeted online campaigns and data-driven outreach.

Competitive Landscape Compared to larger competitors with significantly higher revenues and employee counts, there is potential to position The 1978 Collection as a boutique or premium alternative, appealing to clients seeking personalized services.

Growth Potential Given its strategic location near Pittsburgh and a manageable team size, the company can focus on local market expansion, particularly by leveraging its brand consolidation to attract bigger or corporate event clients.