Event Ecosystem The organization operates a large fall conference, traveling mini conferences, an agency Certification Program, proprietary research, and customized agency consulting. These assets enable multiple revenue streams through sponsorships, training, content licensing, and client engagements.

Female Market Opportunity With women controlling a majority of consumer spending and leadership in advertising still lacking female representation, potential clients include brands and agencies seeking to connect authentically with female audiences and diversify creative leadership.

Active Community An online community of tens of thousands plus a student scholarship fund creates scalable sponsorship and partnership opportunities, including community management services and DEI content programs for brands and agencies.

Niche Positioning Positioned around diversity and female empowerment in advertising, The 3 Percent Movement offers a differentiated partner for brands seeking authentic DEI outcomes and for agencies expanding inclusive capabilities.

Digital and Data Capabilities A tech friendly footprint across social advertising platforms, design and analytics tools enables data driven campaigns, research based offerings, and scalable client services.