The 3% Movement

Advertising ServicesUnited States2-10 Employees

Women control 80% of consumer spending, yet don't feel advertisers understand them. Could it be because only 3% of advertising creative directors are women? 

Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership + its impact on connecting with an overwhelmingly female marketplace -- The 3% Conference has exploded into a 1,200-person, 2-day fall conference,  traveling one-day "MiniCons", an agency Certification Program, proprietary research, customized agency consulting packages, a vibrant online community of 40,000, a student scholarship fund, and more.

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