Growing Market Presence The 7 Virtues has expanded its reach into international markets through exclusive distribution in Sephora locations across Canada, USA, EU, UK, and AUS/NZ, offering multiple touchpoints to target consumers interested in sustainable and cruelty-free perfumes.

Innovative Customer Experience Their newly opened flagship perfume atelier in Halifax allows clients to design and personalize their own bespoke fragrances, presenting an additional sales channel and personalized offerings that can be leveraged to attract premium customers.

Recent Product Launches The company recently introduced limited-edition unisex scents such as Eau America and Oh Canada, tapping into the market for unique, culturally meaningful products that appeal to conscious consumers seeking exclusive experiences.

Recognition and Awards Winning the Beauty Independent's Indie Deal of the Year Award enhances brand credibility, making it an attractive prospect for retail partners and new distributors looking to align with award-winning, socially responsible brands.

Aligned with Sustainability Trends With a strong emphasis on sustainability, cruelty-free ingredients, and transparent sourcing, The 7 Virtues appeals to the growing segment of environmentally conscious consumers, presenting opportunities for partnerships and marketing initiatives focused on ethical beauty.