Award-winning credibility The Academy recently secured Gold at the PR Week Awards for the Women’s Health and Wellness campaign with Holland & Barrett, signaling strong industry recognition that can help validate pitches to potential clients seeking award-winning PR capabilities.

Mid-size scale With 51-200 employees and a revenue range of $25M-$50M, The Academy operates at a scale suitable for mid-market brands seeking integrated PR and communications support, presenting opportunities to upsell comprehensive programs and multi-brand campaigns.

Healthcare focus A demonstrated success in health and wellness campaigns (e.g., Holland & Barrett) suggests strong sector expertise that can be leveraged to target other health and consumer wellness brands seeking impactful, culturally resonant PR.

Digital tooling Utilizes a modern tech stack including iCIMS, Google Search Console, Cloudflare, and Doceanian hosting, indicating readiness for scalable campaigns, data-driven reporting, and secure, high-availability PR programs for clients with digital-first needs.

Strategic partnerships Existing collaboration with consumer health brands points to opportunities for expanding services into adjacent areas such as brand strategy, influencer engagement, crisis comms, and integrated campaigns across healthcare, wellness, and lifestyle sectors.