Growth momentum The Academy is expanding leadership with hires of a co-managing director and a new creative director in 2026, signaling increased strategic capacity and potential for higher client headcount or larger campaigns.

Strategic wins Recent Gold award for the Women’s Health and Wellness campaign with Holland & Barrett demonstrates proven capability in delivering high-visibility, media-worthy programs that can be scaled for similar health, wellness, or purpose-driven brands.

Tech-enabled delivery A tech stack featuring iCIMS, AWS, Netlify, Piwik PRO, and other modern tools suggests strong capabilities in scalable talent management, digital asset handling, analytics, and cloud-based campaign execution that can be positioned to mid-market clients seeking digital PR leverage.

Mid-market potential With 51-200 employees and a revenue range of 25 to 50 million, The Academy sits between small boutique shops and large agencies, offering opportunities to upsell integrated programs, longer-term retainers, and cross-sell digital and social strategy services.

Awarded credibility Industry recognition and notable leadership appointments provide proof points to pursue partnerships with brands seeking reputable PR partners, particularly in health, wellness, and culture-driven campaigns.