Audience Engagement Small to mid-sized performing arts organization focused on circus arts and physical theatre, presenting opportunities for collaboration, guest performances, and workshop-based entertainment that can be bundled with corporate events or school programs.

Digital Outreach Active use of digital marketing tools (Google Ads, Klaviyo, Squarespace) and analytics (Hotjar) indicating openness to lead generation, retargeting, and audience segmentation for ticket sales, classes, or partnerships.

Community Partner Location in Evanston with a cultural arts center footprint presents potential for joint programming with universities, local schools, and community organizations seeking engaging live experiences or student showcases.

Revenue Levers Annual revenue under one million suggests opportunity to scale through expanded workshops, corporate entertainment, private events, and performance licensing or residency programs.

Technology Fit Tech stack including payment processing (PayPal), CRM/automation (HighLevel, Klaviyo), and hosting (Heroku) indicates suitability for packaged sales offerings, event promotions, and lead nurture campaigns.