Growth Opportunity Mid-sized advertising services firm with revenue in the 10M-25M range, indicating a scalable client base and potential for upsell across digital channels such as SEO, PPC, and website development.

Leadership Additions Recent hires to lead web development and board expansion signal a focus on technical capabilities and governance, presenting a chance to pitch integrated web projects and strategic advisory services.

Awards credibility Multiple regional and national awards from UpCity position the firm as a trusted partner, enabling targeted outreach to higher-value clients seeking reputable, results-driven marketing partners.

Tech Stack & Analytics AdFirm uses modern tech like Looker and Google Maps with performance tools such as ClickCease and AdRoll, suggesting opportunities to propose advanced measurement, attribution modeling, and multi-channel ROI optimization.

Long-term Partnerships Emphasis on long-term client relationships and transparent reporting offers a doorway to upsell retention-focused services, quarterly business reviews, and cross-sell across SEO, content, and conversion rate optimization.