Insights

Digital Innovation The Advocate boasts impressive digital capabilities alongside its state-of-the-art print production facilities, providing ample opportunities to offer advanced advertising solutions, targeted digital marketing, and content monetization services.

Community Engagement With a strong local brand and dedicated community support, there is potential to develop localized digital advertising packages, community-focused sponsorships, and engagement tools tailored for Baton Rouge audiences.

Recent Expansion The company's recent headcount increase by 900 staff members signals ongoing growth, indicating a readiness to adopt new technological services, subscription models, or content management systems.

Sponsorship & Grants Financial backing from the Ford Foundation and other recent investments highlight opportunities to collaborate on investigative journalism projects, grants, and sponsored content that promote social impact narratives.

Market Position As part of a portfolio with similar media outlets and a revenue estimate between $50M and $100M, The Advocate offers potential for strategic partnerships in advertising, multimedia content, and integrated marketing campaigns targeting diverse demographic groups.

The Advocate Tech Stack

The Advocate uses 8 technology products and services including Smart AdServer, Google AdSense, Sovrn//Commerce, and more. Explore The Advocate's tech stack below.

  • Smart AdServer
    Advertising
  • Google AdSense
    Advertising
  • Sovrn//Commerce
    Affiliate Advertising Networks
  • Curalate
    Analytics
  • Parse.ly
    Analytics
  • Gravatar
    Audio, Video, Graphics
  • Funding Choices
    Cookie Compliance
  • Microsoft IIS
    Web Servers

The Advocate's Email Address Formats

The Advocate uses at least 1 format(s):
The Advocate Email FormatsExamplePercentage
FLast@theadvocate.comJDoe@theadvocate.com
94%
Last@theadvocate.comDoe@theadvocate.com
3%
First.Last@theadvocate.comJohn.Doe@theadvocate.com
2%
LFirst@theadvocate.comDJohn@theadvocate.com
1%

Frequently Asked Questions

Where is The Advocate's headquarters located?

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The Advocate's main headquarters is located at 10705 RIEGER ROAD Baton Rouge, LA 70809 US. The company has employees across 5 continents, including North AmericaAsiaOceania.

What is The Advocate's phone number?

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You can contact The Advocate's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Advocate's official website and social media links?

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The Advocate's official website is theadvocate.com and has social profiles on LinkedIn.

What is The Advocate's NAICS code?

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The Advocate's NAICS code is 51111 - Newspaper Publishers.

How many employees does The Advocate have currently?

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As of September 2025, The Advocate has approximately 396 employees across 5 continents, including North AmericaAsiaOceania. Key team members include Cso: J. G.Chief Obituary Clerk: T. D.President: J. T.. Explore The Advocate's employee directory with LeadIQ.

What industry does The Advocate belong to?

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The Advocate operates in the Newspaper Publishing industry.

What technology does The Advocate use?

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The Advocate's tech stack includes Smart AdServerGoogle AdSenseSovrn//CommerceCuralateParse.lyGravatarFunding ChoicesMicrosoft IIS.

What is The Advocate's email format?

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The Advocate's email format typically follows the pattern of FLast@theadvocate.com. Find more The Advocate email formats with LeadIQ.

When was The Advocate founded?

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The Advocate was founded in 1913.

The Advocate

Newspaper PublishingLouisiana, United States201-500 Employees

John Georges, who took over a small family company and transformed it into a billion-dollar business, completed a deal May 7, 2013 to buy The Advocate.

Georges named two veteran Louisiana journalists as senior executives. Georges said he will serve as publisher of The Advocate and he named Dan Shea as general manager and Peter Kovacs as editor. Georges said he will meet Wednesday with the newspaper’s 450 employees.

“The Advocate is a strong brand with dedicated employees and a supportive community,” Georges said. “In addition to one of the newest and most state-of-the-art print production facilities in the industry, The Advocate has impressive digital capabilities. Together, these components ensure The Advocate will thrive for a long time to come.”

David Manship, who was publisher of The Advocate, said while it was a “sad day” to sell his interest in a newspaper he had been involved with for 40 years, it is going into good hands. “John is a very capable businessman,” Manship said. “He’s a true Louisianian and he will do an excellent job to carry on the tradition that the paper has established.”

Section iconCompany Overview

Headquarters
10705 RIEGER ROAD Baton Rouge, LA 70809 US
Phone number
NAICS Code
51111 - Newspaper Publishers
Founded
1913
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    The Advocate's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    The Advocate's revenue is estimated to be in the range of $50M$100M

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