Strong Industry Presence The Alison Group has established a solid niche in the promotional and point of sale production sector, particularly serving the craft beer market with custom tap handles and beverage displays, creating opportunities to expand into similar verticals such as spirits, wine, and other beverage categories.

Growth Potential With revenue estimates between 50 to 100 million dollars and a client base that includes partnerships with brewing companies and beverage brands, there is significant room for scaling services and capturing additional market share within the beverage and retail promotional spaces.

Technological Capabilities Utilizing platforms like WordPress, Squarespace, and PHP, the company is well-equipped to enhance digital marketing efforts and provide seamless online ordering or custom design tools, which can be leveraged to attract new clients seeking innovative POS solutions.

Custom Product Expertise The company’s specialization in creating custom physical displays and promotional materials offers a unique value proposition, presenting an opportunity to upsell clients with bespoke branding solutions, packaging, and seasonal campaigns, especially for brands expanding their point-of-sale visibility.

Strategic Partnership Opportunities Existing collaborations with breweries and beverage brands demonstrate a pattern of successful industry-focused partnerships, suggesting potential sales growth by proactively offering integrated branding solutions and expanding into new beverage or retail partnerships aligned with their core competencies.