B2B Mat Leader WaterHog brand and focus on high-performance mats position The Andersen Company for bulk, recurring orders from facilities management, hospitality, healthcare, and education clients. Leverage existing Salesforce CRM to target key accounts and design bundles that increase order size and reduce procurement touchpoints.

Regional Production Edge Based in Dalton, Georgia, the company operates in a strong regional textile manufacturing cluster, enabling faster lead times, flexible customization, and potential near shoring benefits to national customers; pursue government and corporate procurement opportunities.

CRM Driven Growth Current tech stack includes Salesforce and web analytics; there is an opportunity to optimize account-based marketing, automate lead routing, and expand digital sales motions for mat solutions across target verticals.

Distributor Partnering Potential With its size and product category, Andersen could accelerate growth through distributor relationships with facility service providers and industrial supply channels, craft channel programs offering OEM and co-branded mats.

Sustainability Opportunity There is potential to emphasize sustainable materials and manufacturing practices to align with green procurement trends and win bids in hospitality, healthcare, and education sectors; consider sustainability certifications and lifecycle messaging to differentiate.