Insights

Global reach The Army Painter operates with 99% export across 56 countries, presenting a strong foundation for cross-border B2B distributor partnerships and international Amazon/webshop promotions to expand market share in new regions.

Strategic partnerships Recent and ongoing collaborations with Wayland Games, Corvus Belli, and SpikeyBits indicate openness to co-branded campaigns, exclusive product lines, and masterclass or workshop events that can be leveraged for joint marketing, bundles, and ROI-focused promotions.

Product innovation Launches such as Speedpaint Markers and Fanatic paint lines show a cadence of new, differentiated products ideal for sales plays targeting hobbyists seeking performance upgrades, with opportunities for bundled kits and dealer exclusives.

Channel diversification Revenue is driven through B2B distributors, B2C via Amazon and a dedicated webshop, indicating ripe opportunities to optimize channel-specific campaigns, enroll new distributors, and co-op marketing with retailers in high-potential regions.

Brand authority As the largest independent manufacturer in its niche with licensed collaborations (Disney, Star Wars, D&D, The Walking Dead) and an award-winning profile, there is a strong storytelling angle to fuel premium pricing, sponsorships, and content-led lead generation for loyalty programs.

The Army Painter ApS Tech Stack

The Army Painter ApS uses 8 technology products and services including Amazon Web Services, Usercentrics, Zendesk, and more. Explore The Army Painter ApS's tech stack below.

Cloud Hosting

Consent Management

Documentation Tools

E-commerce

Marketing Automation

Payment Processing

The Army Painter ApS Email Formats	Example	Percentage
First@thearmypainter.com	John@thearmypainter.com	89%
Last@thearmypainter.com	Doe@thearmypainter.com	11%

The Army Painter ApS Email Formats

Example

Percentage

First@thearmypainter.com

John@thearmypainter.com

89%

Last@thearmypainter.com

Doe@thearmypainter.com

11%

Frequently Asked Questions

What is The Army Painter ApS's official website and social media links?

The Army Painter ApS's official website is thearmypainter.com and has social profiles on LinkedIn.

How much revenue does The Army Painter ApS generate?

As of August 2026, The Army Painter ApS's annual revenue is estimated to be $10M - $25M.

What is The Army Painter ApS's NAICS code?

The Army Painter ApS's NAICS code is 31-33 - Manufacturing.

How many employees does The Army Painter ApS have currently?

As of August 2026, The Army Painter ApS has approximately 83 employees across 2 continents, including Europe and North America. Key team members include Chief Marketing Officer: I. H., Chief Human Resources Officer: M. W. N. and Chief Operating Officer (coo): B. M. Explore The Army Painter ApS's employee directory with LeadIQ.

What industry does The Army Painter ApS belong to?

The Army Painter ApS operates in the Manufacturing industry.

What technology does The Army Painter ApS use?

The Army Painter ApS's tech stack includes Amazon Web Services, Usercentrics, Zendesk, Shopify, Mailchimp, Microsoft 365, Klaviyo and PayPal.

What is The Army Painter ApS's email format?

The Army Painter ApS's email format typically follows the pattern of First@thearmypainter.com. Find more The Army Painter ApS email formats with LeadIQ.

When was The Army Painter ApS founded?

The Army Painter ApS was founded in 2007.

The Army Painter ApS

Q: How many employees does The Army Painter ApS have currently?

The Army Painter ApS has approximately 83 employees.

Q: What technology does The Army Painter ApS use?

The Army Painter ApS's tech stack includes Facebook Pixel, Adobe Illustrator, Microsoft 365, Element UI, WordPress.

Q: What is The Army Painter ApS's NAICS code?

The Army Painter ApS's NAICS code is 31-33 (Manufacturing).

ManufacturingCentral Jutland, Denmark51-200 Employees

The Army Painter ApS is a Danish manufacturing company that specializes in paints and related hobby accessories for wargaming and board games. Headquartered in Skanderborg, with a sales and customer service presence in Roskilde, it was founded in 2007. It positions itself as the largest independent producer in its niche and exports to 56 countries, with about 99% of sales shipped abroad.

Its product range includes licensed products developed for well-known franchises such as Disney, Star Wars, Dungeons & Dragons, and The Walking Dead, alongside its core paints and hobby accessories. Sales are conducted through distributors and direct-to-consumer channels such as Amazon and its own webshop, reflecting a broad international reach. In 2025, the company announced a strategic partnership with Corvus Belli to supply official paints, tools, and accessories for the Infinity wargame.

Insights

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