Insights

International Market Presence With 99 percent of sales exported to 56 countries, The Army Painter demonstrates a strong global footprint, presenting opportunities for sales expansion into emerging markets and tailored marketing strategies to leverage their international reach.

Strategic Partnerships Recent collaborations with brands like Corvus Belli, Spikeybits, and Catalyst Game Labs highlight the company's growing influence within the miniature gaming community, suggesting potential for additional licensing, co-branded products, and bulk sales partnerships.

Product Innovation The launch of new premium lines such as Warpaints Fanatic and Speedpaint 2.0 indicates an emphasis on product innovation and quality, providing opportunities to upsell existing customers and attract dedicated hobbyists seeking advanced paints and accessories.

Event & Industry Engagement Participation in major events like Las Vegas Open XII underscores active industry engagement, offering avenues for targeted outreach, in-person demos, and exclusive product promotions to boost direct sales and brand loyalty.

Tech-Driven E-Commerce The company's use of multiple online sales channels including Amazon and their dedicated webshop, combined with modern tools like Cookiebot and Vue.js, supports potential growth through enhanced digital marketing, personalized customer experiences, and international e-commerce optimization.

Similar companies to The Army Painter

The Army Painter Tech Stack

The Army Painter uses 8 technology products and services including Cookiebot, Microsoft 365, JSON-LD, and more. Explore The Army Painter's tech stack below.

  • Cookiebot
    Cookie Compliance
  • Microsoft 365
    Email
  • JSON-LD
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • UPS
    Logistics
  • VISA
    Miscellaneous
  • Apple Pay
    Payment Processing
  • Apache
    Web Servers

Media & News

The Army Painter's Email Address Formats

The Army Painter uses at least 1 format(s):
The Army Painter Email FormatsExamplePercentage
First@thearmypainter.comJohn@thearmypainter.com
44%
Last@thearmypainter.comDoe@thearmypainter.com
6%
First@thearmypainter.comJohn@thearmypainter.com
44%
Last@thearmypainter.comDoe@thearmypainter.com
6%

Frequently Asked Questions

Where is The Army Painter's headquarters located?

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The Army Painter's main headquarters is located at Christiansmindevej 12, Skanderborg, Midtjylland 8660, DK. The company has employees across 2 continents, including EuropeNorth America.

What is The Army Painter's official website and social media links?

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The Army Painter's official website is thearmypainter.com and has social profiles on LinkedIn.

What is The Army Painter's NAICS code?

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The Army Painter's NAICS code is 31-33 - Manufacturing.

How many employees does The Army Painter have currently?

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As of October 2025, The Army Painter has approximately 81 employees across 2 continents, including EuropeNorth America. Key team members include Chief Executive Officer: H. N.Chief Human Resources Officer: M. W. N.Chief Digital Commerce Officer: M. C.. Explore The Army Painter's employee directory with LeadIQ.

What industry does The Army Painter belong to?

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The Army Painter operates in the Manufacturing industry.

What technology does The Army Painter use?

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The Army Painter's tech stack includes CookiebotMicrosoft 365JSON-LDVue.jsUPSVISAApple PayApache.

What is The Army Painter's email format?

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The Army Painter's email format typically follows the pattern of First@thearmypainter.com. Find more The Army Painter email formats with LeadIQ.

When was The Army Painter founded?

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The Army Painter was founded in 2007.

The Army Painter

ManufacturingDenmark51-200 Employees

The Army Painter is an award-winning Danish company comprised of skillful colleagues constituting a passionate team, both at our headquarters in Skanderborg, consisting of administration and production, as well as our Sales- and Customer Service office in Roskilde.

Since The Army Painter was founded in 2007, we have grown to be the largest independent manufacturer of paints and other hobby accessories for wargaming, board games, etc. in the world. Among other things, we have created licensed products for the likes of Disney and Star Wars, Dungeons & Dragons, The Walking Dead, etc.

We are strongly represented internationally with an export of 99% for no less than 56 countries. Sales are made both B2B by way of distributors, and B2C by way of Amazon and our own webshop.

We have a strong culture, and we love both throwing parties and making fun events. At The Army Painter, you will find your new, best colleagues. We look forward to having you on our team!

Read more about The Army Painter here: https://www.thearmypainter.com/about-us/

Section iconCompany Overview

Headquarters
Christiansmindevej 12, Skanderborg, Midtjylland 8660, DK
NAICS Code
31-33 - Manufacturing
Founded
2007
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    The Army Painter's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Army Painter's revenue is estimated to be in the range of $1M$10M

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