Customized catering Potential upsell by offering fully customized menu design services for weddings, corporate events, and private functions, highlighting The Ashton Depot’s ability to tailor menus beyond preset options to attract clients seeking unique dining experiences.

Historic venue leverage Capitalize on the downtown Fort Worth historic venue to target event planners and corporations seeking a distinctive, atmospheric backdrop for weddings, galas, and offsite events, positioning as a premier local choice with added experiential value.

DFW offsite expansion Promote offsite catering capabilities across diverse venues and private homes in the DFW area to broaden market reach, pursue partnerships with venues, and win workflow with repeat corporate and wedding clients.

Mid-market growth With revenue in the 10–25 million range and a lean staff, target mid-market corporate accounts and wedding-planning agencies that value personalized service and scalable event production, offering packages that balance customization with efficiency.

Tech-enabled experiences Highlight the tech stack including iCIMS, Wix, WordPress, and Google Cloud to streamline client onboarding, project management, and digital marketing, enabling faster proposal cycles and data-driven targeting for high-value events.