The ASO Project | App Store Optimization | Apple Search Ads Email Format

Advertising ServicesIllinois, United States2-10 Employees

The ASO Project is an advertising services firm that focuses on improving app discoverability and performance through app store optimization. It provides managed ASO services aimed at increasing visibility in app stores, improving conversion rates, and supporting paid promotions in Apple's App Store and Google Play, grounded in data-driven methods with a dedicated team. The company is based in Naperville, Illinois, and was founded by specialists in both mobile and desktop organic search who developed its strategies and tools.

Its primary customers are app developers and publishers seeking to grow installs and user engagement by enhancing store visibility and advertising performance. It operates within the Advertising Services sector, with offerings that include ASO, Apple Search Ads, and Google UAC as part of its scope. A notable recent development is the 2025 launch of Gradation Media, a dedicated conversion rate optimization unit that blends ASO expertise with design and video production.

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