Niche Market Focus The Barnabas Agency specializes in religious and Christian marketplace communications, offering a strong fit for nonprofits, authors, ministries, and faith-based organizations seeking targeted PR and branding support.

Boutique Scale Advantage With a small team of 2-10 employees, there is potential to offer highly personalized, flexible retainer arrangements or project-based PR programs that leverage senior leadership experience while enabling scalable collaboration on larger campaigns.

Experience with Growth Leadership combines nearly a century of collective experience in religious and general markets, which can be packaged into thought leadership, media training, and strategic communications offerings appealing to publishing houses and faith-based institutions expanding their outreach.

Digital & Analytics Existing tech stack includes Google Cloud, Microsoft 365, and analytics tools, signaling an opportunity to upsell digital PR services, SEO, website revamps, and data-driven media strategies for stronger online presence.

Revenue Insight Current revenue range ($1M-$10M) combined with proximity to larger church, ministry, and faith-based media segments suggests potential for tiered retainer models, bundled services, and strategic partnerships with larger aligned suppliers.