Executive leadership The Bascom recently appointed a new Executive Director, Niki Kinkade, effective July 1, 2024, signaling potential strategic shifts and opportunities for partnerships, sponsorships, and collaborative programs aligned with new leadership priorities.

Growth potential With a small to mid-sized team (11-50 employees) and revenue in the low millions, The Bascom represents a workable target for sponsorships, program partnerships, and tiered giving opportunities that align with community-focused arts initiatives and educational offerings.

Digital expansion Recent milestones include a newly designed website in 2020 and ongoing digital tech usage (PWA, Google Analytics, Ads tracking, Search Console). This indicates openness to online program marketing, virtual classes, and digital fundraising campaigns to broaden reach.

Educational programs The Bascom provides studio art instruction and diverse exhibitions, positioned to collaborate with craft and art supply brands, local schools, and workshop sponsors seeking hands-on, experiential learning experiences for all ages.

Local affinity Located on a six-acre campus in Highlands, NC, with community-gathering positioning, offering opportunities for local corporate partnerships, donor events, and experiential weekend programming targeting regional audiences and tourism.