Sustainable Crafts The company's focus on empowering women in Africa through traditional basketry offers opportunities to expand eCommerce reach and collaborate with ethical fashion and home decor brands seeking authentic, sustainable products.

New Product Launch Partnering with British designer Hannah Harrison for a bespoke bag collection creates a fresh marketing angle and potential cross-promotional sales channels targeting high-end or designer-conscious consumers.

Growing Digital Presence Using platforms like Shopify, Facebook, and other online tools indicates a strong digital footprint, which can be leveraged to target online shoppers interested in artisanal and socially responsible products.

Market Expansion Potential With a small team and modest revenue, there is room for scalable growth through targeted marketing and expanding product lines within global home decor and lifestyle markets seeking authentic handcrafted items.

Collaborative Opportunities Partnering with brands focused on sustainability, craftsmanship, or premium home furnishings could unlock new sales opportunities, especially by highlighting the company’s social mission and unique artisan story.