Sustainable Craft Focus The company emphasizes supporting talented women in rural Africa through traditional basketry crafts, which can appeal to ethically conscious consumers and brands seeking socially responsible partnerships.

Growth in Collaborations Recent partnership with British designer Hannah Harrison indicates a strategic move towards high-end, bespoke product lines, creating opportunities to target premium retailers and design-oriented clientele.

Digital Presence & E-Commerce Utilization of platforms like Shopify and social media channels suggests a strong online sales capability and potential for scaling direct-to-consumer marketing efforts to increase revenue.

Market Position & Potential With revenue below one million dollars, the company presents opportunities for growth and expansion by targeting niche markets that value handcrafted, sustainable home furnishings.

Tech Stack & Payment Options Use of major payment systems and hosting services indicates readiness for scalability and can facilitate seamless international transactions, opening doors for global sales channels.