Sustainable Craftsmanship The company emphasizes connection through traditional basketry craft, empowering rural African women, which presents opportunities to partner with ethically-focused retailers and eco-conscious brands interested in fair trade and sustainable home decor products.

Unique Product Collaborations Recent partnership with designer Hannah Harrison for a bespoke bag collection highlights potential for co-branded collaborations with fashion and lifestyle brands seeking artisanal and unique accessories.

Market Expansion Potential Operating primarily in the niche craft and home furnishings sector with a global online presence suggests opportunities to expand into larger markets or diversify product offerings to reach broader demographics.

Digital Engagement Utilizing platforms like Shopify and social media channels, the company has a solid digital footprint that can be leveraged to target eco-conscious consumers and craft enthusiasts through targeted marketing campaigns.

Growth Opportunities With a revenue range of up to one million dollars and a small team, there is potential for scaling operations, expanding product lines, and increasing sales through strategic partnerships and market outreach efforts.