Marketing Maturity The school already utilizes Google Call Conversion Tracking, Open Graph, YouTube, Yoast SEO, and Shopify, indicating a digital-forward marketing approach with room to optimize the lead funnel, CRM integration, and paid media to accelerate admissions.

Enrollment Potential Shopify in the tech stack suggests e-commerce capabilities; there is an opportunity to optimize online enrollment, tuition payments, merchandise and donor campaigns through an integrated payments and CRM solution, streamlining admissions and revenue.

Tech Modernization Apache HTTP Server indicates a traditional hosting setup; potential for modernization with cloud hosting, security hardening, backups, and performance monitoring to improve reliability for families online enrollment and communications.

Local Growth Based in Smyrna, GA with 11-50 employees and revenue in the 1-10M range, there is opportunity to expand campus programs and partnerships in the Atlanta metro area; targeted outreach to families and local businesses could increase enrollment and community engagement.

Video Strategy Existing YouTube presence combined with a strong digital footprint suggests expanding video marketing—campus tours, student testimonials, and program highlights could drive inquiries and conversions.