Arts Focus The Betsy emphasizes a vibrant arts and culture program with a year-round digital public art initiative and a committed live jazz scene, presenting a creative collaboration opportunity for brands and cultural partners seeking high-visibility sponsorships, curated events, or artist collaborations.

Event Capabilities With 23,000 sq. ft. of flexible event space, full-service catering, state-of-the-art technologies, and a portfolio spanning corporate conferences, product launches, incentives, weddings, and social gatherings, there are multiple sales angles for upscale meeting and event planners, sponsorship packages, and preferred vendor programs.

Hotel Prestige A multi-year recognition as a top resort on Miami Beach and membership in luxury hospitality circles, plus a Michelin-key profile, position The Betsy as a premium partner for brand co-hosted experiences, exclusive resident alignments, and high-end experiential marketing collaborations.

Strategic Partnerships Recent collaborations with Ocean Drive Studio for Jazz Series and a strong local arts network indicate openness to creative partnerships, sponsorships, and cross-promotions with cultural institutions, tourism boards, and lifestyle brands targeting affluent travelers.

Digital Engagement The launch of a permanent projection-based public art program and year-round digital installations offers opportunities for technology vendors, media partnerships, and experiential campaigns that align with The Betsy’s art-forward brand to attract attention from event attendees and guests.