The Better Options Company Inc. Employee Directory
ManufacturingGeorgia, United States2-10 Employees
In 2008, our founder Janelle Fitzpatrick needed a way to keep her dogs and baby off her curved banisters and extra-wide stairs. As she searched for a stair gate that was both safe and stylish, she quickly realized she’d need a better option. As is the case with many products on the market today, necessity was the mother of invention. She designed a solution that could be safely secured to her banisters and looked good when she walked through the front door. After years of using and testing her prototypes in her home with her own children and dogs, she took the leap of faith in 2015 and launched Better Options LLC and its first brand, The Stair Barrier. Over the last five years Janelle has built a trusted network of supply partners and service providers, all of whom she calls friends today. While these relationships are the foundation of her business, she has learned lessons along the way in both her successes and failures. As her expertise in product development and direct to consumer sales grew, so did the number of inventors and entrepreneurs she met needing a better way to bring their products to market. In the Spring of 2019, Janelle met Chris Carroll the owner of Paradigm International and the exclusive distributor of Keenz Wagon Strollers. The two quickly recognized the power of a partnership that combined Janelle’s experience of building a brand, manufacturing, and direct to consumer sales with Carroll’s decades of experience distributing products across the globe. Together they created The Better Options Company (TBOC). Based in Alpharetta, Georgia, TBOC officially formed in August 2019 to give consumers a better way to discover unique solutions for home and family and to help small businesses grow. In bringing these products together, sharing the stories behind them, and and delivering them with exceptional customer service, TBOC aims to give consumers a better way to shop online.
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