Acquisition leverage The Bliss Group has joined Highwire, creating a combined mid-market agency with expanded capabilities. This is a prime opportunity to cross-sell services, integrate offerings, and win larger, multi-channel campaigns by accessing the client roster and resource network within Highwire.

Sustainable focus A demonstrated commitment to sustainability and cleantech, including partnerships with Women in Cleantech and Sustainability and work with UNDP, positions The Bliss Group to win business in green technology, climate initiatives, and public-sector projects that require credible, impact-driven PR and marketing.

Sector strengths Proven track record in professional services, financial services, healthcare and social impact provides a ready-made target for upselling integrated PR, content, and digital campaigns to mid-market and enterprise clients in these verticals.

Brand prestige Consistent award recognition across PRWeek US Awards, PR News and SABRE demonstrates capability and credibility; leverage case studies and awards in sales conversations to differentiate and shorten procurement cycles.

Tech-driven scale A tech-forward toolkit including WordPress, Outbrain, Google, LinkedIn, and other platforms enables data-driven, measurable campaigns; combined with Highwire scale, The Bliss Group can handle larger, cross-channel programs and global briefs.