Corporate Partnerships The BrandLab already collaborates with major partners and publishes industry insights, creating opportunities to offer sponsorship programs, co-branded campaigns, and DEI-focused consulting services to brands expanding diverse marketing talent pipelines.
Sponsorship & Events With the Ignite Gala and ongoing event activity, there is potential to upsell sponsorship, ticketing, and event technology partnerships to corporate sponsors and philanthropic funders seeking visibility and impact in inclusive marketing initiatives.
Data & Insights The biennial State of the Industry Report and ongoing collaborations point to demand for research services, including survey design, data analytics, dashboards, and benchmarking collaborations for corporate sponsors seeking market intelligence on diversity in advertising.
DEI Talent Programs The BrandLab's mission to broaden access to marketing careers presents opportunities to sell DEI training, inclusive hiring programs, internship program design, and leadership development services to employers aiming to diversify their talent pipelines.
Tech Enablement The existing tech stack with GiveSmart, GTM, and form/build tools suggests room to provide technology enablement for fundraising and program delivery, such as CRM integration, donor management optimization, and marketing automation to improve outreach and impact measurement.