Insights

Strong Brand Heritage The British & Irish Lions has a rich history dating back to 1888, providing a deep-rooted brand presence ideal for targeted marketing collaborations and sponsorship opportunities.

Recent Sponsorship Expansion Major recent partnerships with Nike, Rhino Rugby, and MatchWornShirt highlight opportunities for brands seeking association with high-profile rugby events and fan engagement initiatives.

Technological Adoption Utilizing modern platforms like Next.js and AI-driven analytics through partners like ActiveOps indicates a focus on digital engagement and data-driven marketing strategies for outreach and fan analysis.

Event & Tour Opportunities The Lions' biennial international tours in Australia, South Africa, and New Zealand open avenues for experiential marketing, event sponsorships, and exclusive merchandise collaborations targeting rugby fans worldwide.

Growing Fan Engagement Partnerships with sports memorabilia and fan-focused campaigns signal a ripe opportunity for brands to connect with passionate rugby supporters through merchandise, contests, and digital content.

The British & Irish Lions Tech Stack

The British & Irish Lions uses 8 technology products and services including jsDelivr, OneTrust, Salesforce, and more. Explore The British & Irish Lions's tech stack below.

jsDelivr

Content Delivery Network

OneTrust

Cookie Compliance

Salesforce

Customer Relationship Management

Zendesk

Documentation Tools

Microsoft Outlook

Font Awesome

Font Scripts

jQuery UI

Javascript Libraries

YouTube

Video Players

The British & Irish Lions Email Formats	Example	Percentage
First@lionsrugby.com	John@lionsrugby.com	95%
First.Last@lionsrugby.com	John.Doe@lionsrugby.com	5%

The British & Irish Lions Email Formats

Example

Percentage

First@lionsrugby.com

John@lionsrugby.com

95%

First.Last@lionsrugby.com

John.Doe@lionsrugby.com

Frequently Asked Questions

Where is The British & Irish Lions's headquarters located?

The British & Irish Lions's main headquarters is located at Dublin, Dublin Ireland. The company has employees across 2 continents, including EuropeAfrica.

What is The British & Irish Lions's official website and social media links?

The British & Irish Lions's official website is lionsrugby.com and has social profiles on LinkedIn.

What is The British & Irish Lions's NAICS code?

The British & Irish Lions's NAICS code is 7112 - Spectator Sports.

How many employees does The British & Irish Lions have currently?

As of June 2026, The British & Irish Lions has approximately 56 employees across 2 continents, including EuropeAfrica. Key team members include Chief Executive Officer: B. C.Chief Marketing Officer: S. W.Chief Commercial Officer: T. H.. Explore The British & Irish Lions's employee directory with LeadIQ.

What industry does The British & Irish Lions belong to?

The British & Irish Lions operates in the Spectator Sports industry.

What technology does The British & Irish Lions use?

The British & Irish Lions's tech stack includes jsDelivrOneTrustSalesforceZendeskMicrosoft OutlookFont AwesomejQuery UIYouTube.

What is The British & Irish Lions's email format?

The British & Irish Lions's email format typically follows the pattern of First@lionsrugby.com. Find more The British & Irish Lions email formats with LeadIQ.

When was The British & Irish Lions founded?

The British & Irish Lions was founded in 1888.

The British & Irish Lions

Q: How many employees does The British & Irish Lions have currently?

The British & Irish Lions has approximately 56 employees.

Q: What technology does The British & Irish Lions use?

The British & Irish Lions's tech stack includes React, AddThis, Priority Hints, Next.js, Salesforce.

Q: What is The British & Irish Lions's NAICS code?

The British & Irish Lions's NAICS code is 7112 (Spectator Sports).

Spectator SportsDublin, Ireland51-200 Employees

The British & Irish Lions is a professional rugby union team that brings together players from England, Ireland, Scotland, and Wales to compete as a single representative side. Established with a heritage dating back to 1888, the Lions tour every four years to the Southern Hemisphere, engaging tens of thousands of fans and highlighting the core values of Friendship, Integrity, Discipline, and Respect. Based in Dublin, Ireland, the organization operates within the spectator sports industry and maintains a presence through its official website and ongoing outreach to supporters.

The Lions’ activities focus on assembling top national players to form a touring team that competes against major southern hemisphere rugby nations such as Australia, South Africa, and New Zealand. This setup positions the Lions as a storied, iconographic entity within rugby union, drawing partners and supporters through historic tours and associated events. Recent developments include leadership appointments and partnerships that expand the organization’s reach and engagement with fans and collaborators across the rugby community.

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