Insights

Sponsorship Potential The Lions have high-profile recent sponsorship activity with Nike and partnerships across media and memorabilia platforms, indicating a strong appetite for strategic brand collaborations and activations to reach broad rugby audiences.

Touring Platform As a touring team that engages with multiple southern hemisphere markets every four years, there are recurring opportunities for event partnerships, licensing, hospitality experiences, and international media deals around each tour.

Digital & Tech Enablement Existing tech stack includes cloud services, analytics partnerships, and mental well being tech pilots, suggesting openness to additional digitization, fan engagement tools, data analytics, and AI-driven fan experiences.

Brand & Merch Growth Active collaborations with memorabilia platforms and strong fan base point to opportunities in merchandise platforms, exclusive drops, and authenticated collectibles enabled by partnerships with tour-related content providers.

Small-to-Mid Funding Reported revenue under $1M indicates budget-conscious operations with potential for scalable, cost-effective solutions in sponsorship activation, CRM/engagement tooling, and affordable media partnerships that deliver measurable ROI.

Similar companies to The British & Irish Lions

The British & Irish Lions Tech Stack

The British & Irish Lions uses 8 technology products and services including iCIMS, Amazon Web Services, Contentful, and more. Explore The British & Irish Lions's tech stack below.

Media & News

The British & Irish Lions's Email Address Formats

The British & Irish Lions uses at least 2 email formats:
The British & Irish Lions Email FormatsExamplePercentage
First@lionsrugby.comJohn@lionsrugby.com
95%
First.Last@lionsrugby.comJohn.Doe@lionsrugby.com
5%

Frequently Asked Questions

What is The British & Irish Lions's official website and social media links?

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The British & Irish Lions's official website is lionsrugby.com and has social profiles on LinkedIn.

How much revenue does The British & Irish Lions generate?

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As of August 2026, The British & Irish Lions's annual revenue is estimated to be <$1M.

What is The British & Irish Lions's NAICS code?

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The British & Irish Lions's NAICS code is 7112 - Spectator Sports.

How many employees does The British & Irish Lions have currently?

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As of August 2026, The British & Irish Lions has approximately 56 employees across 2 continents, including Europe and Africa. Key team members include Chief Executive Officer: B. C., Chief Marketing Officer: S. W. and Chief Commercial Officer: T. H. Explore The British & Irish Lions's employee directory with LeadIQ.

What industry does The British & Irish Lions belong to?

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The British & Irish Lions operates in the Spectator Sports industry.

What technology does The British & Irish Lions use?

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The British & Irish Lions's tech stack includes iCIMS, Amazon Web Services, Contentful, WordPress, OneTrust, Salesforce, Microsoft 365 and Piwik PRO Core.

What is The British & Irish Lions's email format?

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The British & Irish Lions's email format typically follows the pattern of First@lionsrugby.com. Find more The British & Irish Lions email formats with LeadIQ.

When was The British & Irish Lions founded?

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The British & Irish Lions was founded in 1888.
The British & Irish Lions logo

The British & Irish Lions

Spectator SportsDublin, Ireland51-200 Employees

The British & Irish Lions is a professional rugby union team that brings together players from England, Ireland, Scotland, and Wales to compete as a single representative side. Established with a heritage dating back to 1888, the Lions tour every four years to the Southern Hemisphere, engaging tens of thousands of fans and highlighting the core values of Friendship, Integrity, Discipline, and Respect. Based in Dublin, Ireland, the organization operates within the spectator sports industry and maintains a presence through its official website and ongoing outreach to supporters.

The Lions’ activities focus on assembling top national players to form a touring team that competes against major southern hemisphere rugby nations such as Australia, South Africa, and New Zealand. This setup positions the Lions as a storied, iconographic entity within rugby union, drawing partners and supporters through historic tours and associated events. Recent developments include leadership appointments and partnerships that expand the organization’s reach and engagement with fans and collaborators across the rugby community.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
1888
Employees
51-200

Section iconFunding & Financials

  • <$1M

    The British & Irish Lions's revenue is estimated to be in the range of <$1M

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