The Business Lab Employee Directory

Marketing ServicesTexas, United States2-10 Employees

The Business Lab operates as a strategic marketing and go-to-market advisory practice that supports founder-led and growth-stage companies at critical points of growth. It is typically engaged when momentum slows, conversions vary, or marketing and sales activity does not deliver the expected returns. The firm helps leadership regain clarity by aligning strategy, messaging, and execution around the factors that actually drive revenue.

Its method rests on three pillars: deep buyer insight, identification and removal of constraints, and practical execution that turns insight into measurable action. Founded by Kathy Ellis, The Business Lab has supported entrepreneurs and leadership teams for more than two decades through strategic projects, diagnostics, and fractional leadership engagements. Based in Houston, Texas, it operates as a small team within the marketing services industry.

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