Strong Industry Presence The Callard Company is a well-established player in the promotional marketing industry with over 35 years of experience and a ranking among the Top 200 companies in the US, indicating a robust client base and steady revenue streams that present growth opportunities.

Underserved Fortune Clients Having worked with numerous Fortune 50 and 100 companies across recognition programs, apparel, and safety supplies, there is potential to expand similar large-corporate relationships, especially by offering tailored, scalable marketing solutions.

Technology-Driven Operations With an investment in advanced order management systems and a tech stack including cloud services and e-commerce functionalities, Callard is positioned to enhance efficiency and offer innovative digital marketing and fulfillment services to clients seeking seamless solutions.

Diversity and Sustainability As a certified Women’s Business Enterprise with a commitment to responsible sourcing and inclusive practices, there is an opportunity to target clients prioritizing diversity, equity, and sustainability in their procurement and marketing strategies.

International and Local Expansion With a loyal client base that spans local, national, and international markets, sales efforts can focus on attracting new global brands and expanding current accounts through personalized and scalable promotional marketing offerings.