Established Local Presence With over 65 years of service in Madison and a relatively small team, The Century House has a strong local customer base that values premium Scandinavian and modern furniture, offering opportunities for targeted regional marketing and personalized sales approaches.

E-Commerce Optimization The company's use of WooCommerce and related web technologies indicates an established online presence, providing potential to expand digital marketing efforts, upsell higher-margin products, or introduce innovative online catalog and customization options.

Product Range & Quality Offering a wide selection of high-quality furniture and gifts, The Century House appeals to discerning consumers, creating opportunities for premium product promotions, exclusive collections, and collaboration on limited editions to attract dedicated buyers.

Tech Stack Utilization The integration of analytics and customer engagement tools like Google Tag Manager and Tidio suggests openness to leveraging data-driven sales strategies, enabling personalized outreach and improved conversion rates.

Market Potential & Growth Given its longstanding presence and focus on modern furniture, there is potential to capitalize on evolving design trends and sustainability interests, offering strategic partnership or product development ideas to diversify and strengthen market position.