Strong Local Presence With over 65 years of serving the Madison, WI area, The Century House has established a loyal customer base in a regional market, offering opportunities to expand its online presence and reach a broader audience.

Diverse Product Range Specializing in Scandinavian and modern furniture along with gifts, the company caters to varied customer tastes, presenting opportunities to upsell or cross-sell related home decor and accessory products.

Tech-Driven Retail Utilizing platforms like WooCommerce and Google Cloud indicates a modern e-commerce infrastructure, allowing for targeted digital marketing campaigns and personalized shopping experiences to boost sales.

Moderate Revenue Scale With annual revenues between one and ten million dollars, there is potential for growth through expanded product offerings, marketing efforts, and exploring new customer segments within the furniture market.

Potential for Market Expansion The company’s focus on high-quality, stylish furniture combined with a regional reputation suggests opportunities to develop exclusive or private label products to differentiate in competitive markets.