Diverse Customer Base The company serves a broad range of clients from large North American manufacturers to smaller shops, indicating an opportunity to tailor marketing efforts across different business sizes and needs.

Industry Expertise Specialized in gray and ductile iron castings from 1 to 7000 pounds, positioning Erhart as a reliable supplier for high-precision, high-quality castings suitable for heavy machinery and industrial applications.

Recent Innovation The company's involvement in community engagement such as the COVID Cup shows a commitment to innovation and community, which can be leveraged to promote brand loyalty and corporate social responsibility initiatives.

Growth Potential With revenue between 1 million and 10 million dollars and a history dating back to 1854, there is potential for expansion into new markets or increased sales through targeted outreach to industries reliant on custom castings.

Technology Utilization The use of advanced digital tools like Google Analytics, Tag Manager, and a robust tech stack suggests the company values modern marketing and operational efficiencies, providing opportunities to enhance digital sales channels and inbound marketing efforts.