The Christmas Place Email Format

RetailTennessee, United States11-50 Employees

The Incredible Christmas Place is a family-owned retail destination in Pigeon Forge, Tennessee, founded in 1986 by Hurshel and Marian Biggs. It grew from a small gift shop near the Old Mill into a Bavarian-style shopping village focused on Christmas and collectible items, now touted as the largest in the Southern United States. The facility encompasses more than 35,000 square feet of retail space and is operated by the third generation of the founding family.

The business targets visitors seeking year-round holiday decor and Christmas-themed gifts, drawing customers from a tourism-driven region near the Great Smoky Mountains. It has earned industry recognition for its merchandising and decorating efforts, and its complementary Inn at Christmas Place—opened in 2007 just across the parkway—has garnered accolades as a top hotel in its market. In 2019, the company expanded with a second store in Mount Juliet, Tennessee, reflecting its growth beyond Pigeon Forge.

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