Acquisition Wave The Chronicle of the Horse is undergoing ownership changes with acquisitions by Global Equestrian Group in 2022 and subsequently by GRANDPRIX Group in 2025, signaling a consolidated media strategy in the equestrian sector that presents opportunities for cross-sell of premium advertising, sponsorships, and integrated content partnerships.

Market Leader As a long-standing industry leader since 1937 with multiple distribution channels (print, digital lifestyle, and web), COTH maintains strong brand authority and audience reach in national and international sport horse circuits, making it a focal partner for high-value advertising, events, and data-driven campaigns.

Revenue Potential Reported revenue in the mid-single to low double digits suggests scale but room for growth through expanded digital offerings, sponsored features, and premium memberships or paywalled content, appealing to brands seeking targeted, affluent equestrian segments.

Tech & Data Existing tech stack includes major cloud, ad, CMS, and analytics tools (Google AdSense, AWS, Cloudinary, Drupal, Piwik PRO), enabling advanced programmatic advertising, targeted content campaigns, and measurement—an asset for selling data-backed sponsorships and performance-based packages.

Audience & Partnerships A mid-sized team with diverse access to a global equestrian audience presents opportunities to bundle advertising with event coverage, pathway competitions, and cross-promotional campaigns with related partners in Western art, lifestyle, and horse sports to expand reach and sponsorship depth.