Premium hospitality Target high-spend leisure and corporate clients by highlighting the resort’s luxury spa, seven-restaurant culinary collection, 30,000 square feet of function space, and unique Floating Golf Green to create exclusive retreat packages for incentive trips and executive events.

Wellness and events Leverage the expanded wellness offerings such as the Organic Prenatal Facial and partnerships like Aktiv Solutions to upsell wellness-focused retreats, corporate wellness programs, and hybrid fitness experiences for groups and conventions.

Digital and CRM power Capitalize on technology stack and event management capabilities (iCIMS, Cvent, Google Ads, Beaver Builder, MySQL) to run targeted ABM campaigns, accelerate group bookings, and streamline lead-to-booking workflows for conference and wedding markets.

Award and recognition Use recent accolades such as Newsweek Readers’ Choice and Large Business of the Year to position as a premium destination in pitches to travel planners, corporate procurement, and luxury tour operators to win new multi-location or branded partnership deals.

Strategic collaborations Promote partnerships with local and regional partners (airports, cruise operators, destination management) to develop packaged itineraries, airport-to-resort transfers, and multi-day lakefront experiences targeting group travel, incentives, and destination weddings.