OTT Monetization Upsell Leverage the Cowboy Channel Plus app and ongoing platform partnerships to grow subscription revenue through tiered access, bundled sponsor offers, and enhanced lifecycle payments and analytics via platform partners.

Programmatic Advertising Growth With a tech stack including 33Across and JW Player, there is a strong foundation for cross platform programmatic ad sales. Propose expanding inventory across live streams, on-demand video, and web, offering advertisers data-driven targeting and sponsor packages aligned with rodeo and western lifestyle audiences.

Strategic Partnerships Past collaborations with racing and rodeo entities indicate appetite for co-branded sponsorships and media rights. Develop formal multi-event sponsorship tiers, licensing deals, and exclusive distribution arrangements across venues, teams, and leagues that reach core audiences.

Data Analytics Advantage The use of Google Tag Manager suggests readiness to unlock viewer data. Offer advertisers first-party audience segments, CRM/DMP integrations, and measurable attribution across OTT and web to justify ad spend and optimize campaigns.

Distribution Market Expansion Experience distributing via DIRECTV and multi-platform reach, with history in US, Canada, and Brazil rodeo markets. Explore additional distribution agreements across mobile and smart TV platforms to broaden access to western sports content and sponsorship opportunities.