Acquisition Opportunity The Craft Agency recently joined Highstreet Insurance Partners in February 2022, indicating a potential alignment opportunity with partner networks and cross-sell of specialized programs through a broader distribution and shared services platform.

Niche Programs Their track record of commercial insurance programs for niche verticals such as archery retailers, tanning salons, race teams, and food processors suggests opportunities to expand into related high-risk or specialized sectors within mid-market and SME segments.

Regional Presence Based in Jackson, Michigan with national coverage, there is potential to leverage local market insights for tailored risk management offerings and to upsell to regional businesses seeking community-focused, personalized service.

Growth Scale Revenue scale to attract larger carrier partnerships or MGA collaborations could be pursued, positioning The Craft Agency as a gateway for carriers seeking distribution in Michigan and similar regional economies.

Tech & Analytics Utilization of cloud and analytics tools (AWS, Google Analytics, Site24x7) signals readiness for data-driven underwriting, digital marketing, and client self-service enhancements that can be packaged as modernization pitches to prospective clients and carrier partners.