Strategic Partnerships The recent collaboration with Eataly for the Agave In Color pop-up bar indicates strong opportunities for co-branded events and experiential marketing collaborations with high-end retail and hospitality venues, expanding brand visibility and consumer engagement.

Market Focus As a co-op representing independent craft beverage producers across the globe, there is potential to leverage its diverse portfolio to meet the growing consumer demand for unique, artisanal spirits in various regional markets within the United States.

Digital Presence Utilizing platforms like Squarespace Commerce and Google tools, the company maintains an accessible online presence, which can be further optimized to boost direct-to-consumer sales, online promotions, and targeted marketing campaigns.

Growth Potential With a modest team of up to 50 employees and recent partnership activities, the company appears poised for incremental expansion, offering opportunities to introduce new product lines or increase distribution within existing partner channels.

Industry Positioning Operating within the craft beverage niche alongside larger trade associations suggests scope for enhancing industry relationships, attending trade shows, and participating in craft spirit awards to elevate brand recognition and open new distribution channels.