The Craftory Employee Directory
Venture Capital and Private Equity PrincipalsEngland, United Kingdom11-50 Employees
The Craftory is a global investment firm that concentrates on backing Challenger Brands within the consumer goods sector. It targets newly formed, digitally activated brands whose missions are aimed at improving the categories they serve, society, or the planet. The firm describes its approach as assembling a portfolio of brands for the twenty-first century, centered on five themes: delivering good health, democratizing access, progressing society, promoting sustainable prosperity, and championing self-esteem. Based in London, England, it operates in the venture capital and private equity space and maintains a relatively small team. The Craftory focuses on brands that address these themes and have the potential for scalable growth through digital activation.
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