Community Engagement The Crossing has a broad local presence in Columbia, Missouri, with a dedicated focus on expanding its community outreach, presenting opportunities to offer localized digital marketing, community engagement tools, and event management solutions.

Digital Integration With a tech stack including Google Analytics, Facebook, and modern web caching, the company shows an active interest in digital marketing and engagement, indicating potential for advanced analytics, social media management, and targeted outreach solutions.

Financial Potential Operating with a revenue under $10 million and a relatively modest employee base, The Crossing presents a manageable client size suitable for tailored fundraising, sponsorship, or digital content monetization services.

Competitor Landscape Positioned alongside similar-sized churches like North Point and Passion City, there are opportunities to differentiate through innovative online engagement tools or customized platform integrations to enhance educational and spiritual programs.

Growth & Outreach Given the church's mission to reach more people and its active web presence, offering scalable solutions for online sermons, virtual events, and community online forums could support its growth efforts and boost member engagement.