Insights

Expertise in Complexity The Cynefin Company specializes in helping organizations navigate uncertainty and complexity, which presents an opportunity to offer complementary decision-making and agile transformation tools tailored to sectors facing unpredictable market dynamics.

Strategic Partnership Potential Recent collaboration with the CCL Societal Impact Group indicates an openness to forming strategic alliances, especially with organizations looking to integrate frameworks like Cynefin into leadership development and organizational change initiatives.

Digital Engagement Tools Utilizing a range of marketing technologies such as HubSpot Chat and Google Tag Manager suggests a focus on digital outreach and engagement, opening avenues to offer advanced customer engagement, analytics, or marketing automation solutions.

Growth and Scalability With current revenues between one and ten million dollars and a lean team, there is potential to scale services or expand into new markets by leveraging their unique sensemaking software and coaching methodologies to target larger organizations.

Global Network and Reach The company’s extensive network across business, government, and academia positions it well to develop customized solutions for diverse sectors, creating opportunities for cross-sector consulting and international expansion initiatives.

The Cynefin Company Tech Stack

The Cynefin Company uses 8 technology products and services including Google Optimize, Reddit Ads, Amazon Simple Email Service, and more. Explore The Cynefin Company's tech stack below.

  • Google Optimize
    A/B Testing
  • Reddit Ads
    Advertising
  • Amazon Simple Email Service
    Email
  • Goober
    Javascript Libraries
  • HubSpot Chat
    Live Chat
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • FullCalendar
    Widgets

The Cynefin Company's Email Address Formats

The Cynefin Company uses at least 2 format(s):
The Cynefin Company Email FormatsExamplePercentage
First.Last@cognitive-edge.comJohn.Doe@cognitive-edge.com
100%

Frequently Asked Questions

Where is The Cynefin Company's headquarters located?

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The Cynefin Company's main headquarters is located at Abergele Road, Colwyn Bay, Wales LL29 8BF, GB. The company has employees across 4 continents, including EuropeNorth AmericaAfrica.

What is The Cynefin Company's official website and social media links?

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The Cynefin Company's official website is thecynefin.co and has social profiles on LinkedIn.

What is The Cynefin Company's NAICS code?

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The Cynefin Company's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does The Cynefin Company have currently?

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As of October 2025, The Cynefin Company has approximately 22 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Scientific Officer: D. S.Director: D. S.Director: J. S.. Explore The Cynefin Company's employee directory with LeadIQ.

What industry does The Cynefin Company belong to?

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The Cynefin Company operates in the Business Consulting and Services industry.

What technology does The Cynefin Company use?

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The Cynefin Company's tech stack includes Google OptimizeReddit AdsAmazon Simple Email ServiceGooberHubSpot ChatPHPGoogle Tag ManagerFullCalendar.

What is The Cynefin Company's email format?

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The Cynefin Company's email format typically follows the pattern of First.Last@cognitive-edge.com. Find more The Cynefin Company email formats with LeadIQ.

When was The Cynefin Company founded?

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The Cynefin Company was founded in 2005.

The Cynefin Company

Business Consulting and ServicesUnited Kingdom11-50 Employees

The Cynefin Company helps people and organisations make sense of uncertainty and respond effectively to it.

We offer practical tools, methods, and software based on years of research into complexity, decision making, and sensemaking. Our work supports more connected, flexible organisations that are better prepared for the unexpected.

Where traditional approaches fall short, our methods open up new ways of thinking and acting, drawing on multiple perspectives to tackle tough problems and seize emerging opportunities.

Our global Network includes experienced professionals from business, government, academia and consultancy. We deliver our work through this Network and through our SenseMaker® Software Suite, which helps organisations work with both structured and unstructured data to make more informed decisions.

Section iconCompany Overview

Headquarters
Abergele Road, Colwyn Bay, Wales LL29 8BF, GB
NAICS Code
5416 - Management, Scientific, and Technical Consulting Services
Founded
2005
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    The Cynefin Company's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Cynefin Company's revenue is estimated to be in the range of $1M$10M

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