The Daily Edited Email Format
Retail Apparel and FashionNew South Wales, Australia51-200 Employees
The Daily Edited is a Sydney-based retailer of leather accessories that aims for a refined aesthetic. Its product line centers on bags and clutches that can be personalized with initials, names, or handwritten messages, and it also offers fully customizable bags with chosen leather colors, hardware, and structural details. Each design is produced in limited runs, with 1,000 pieces or fewer per release, and new items are introduced every four to six weeks. The creative team operates from Sydney, where the leather for the line is sourced. With a multichannel retail approach, the company seeks to make its combination of high quality aesthetics and personalization accessible to customers across different budgets and locations. The business sits within the retail apparel and fashion sector and has extended its footprint internationally, including a 2019 expansion announcement for locations in the United Kingdom and Europe.